The Rainbow Trust and Global Enduro

The firm organises adventure trips to raise money for charity

A passion for motorbikes, a love of vintage cars and the desire to see India: these are probably some of the more unusual motivations for supporting UK-based children's charities.

But the Rainbow Trust, which works with children with terminal and life-threatening illnesses and their families, has received donations for all these reasons and more since it first teamed up with adventure company Global Enduro in 2003.

The firm runs two fundraising events in India: a 2,000km motorbike tour along the coast from Goa to Kerala and a classic car road trip. It gives 30 per cent of its takings from the events to charity. The proceeds from the motorbike tour are split between four charities, and those from the classic car road trip between two. The Rainbow Trust has raised more than £555,000 through the arrangement. In 2009, it raised £119,000.

The Rainbow Trust is Global Enduro's longest-standing charity partner and was chosen by the firm's founder, Simon Smith, in 2003. A proportion of the money funds the salary of a family support worker in Swindon.

Emma Haines, head of fundraising and major gifts at the Rainbow Trust, says that as well as providing long-term funding, the partnership with Global Enduro also has other benefits.

"One of our staff always goes on the adventures and this has led to contacts with corporate and major donors, as well as with people who go on to do more fundraising or become ambassadors for the charity," she says.

Haines says that when the charity communicates with participants in Enduro's challenges, it tries to make links between its work and the charity's activities. "We compare the 2,000km motorbike ride, for example, with the 2,500km travelled by a family support worker each month," she says.

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