Rebranding for Duke of Edinburgh's Award

The Duke of Edinburgh's Award has unveiled a new logo after a rebranding exercise.

Posters bearing the new logo
Posters bearing the new logo

The logo, which reflects the fact that the award is more commonly known as DofE , incorporates the Duke of Edinburgh's personal cipher - two Ps crossed and a crown. The cipher is used as royal recognition of achievement of an award.

The logo was designed by design agency ArthurSteenHorneAdamson, which also created new imagery incorporating photographs of DofE participants taken by photographers Marksteen Adamson and Fergus Burnett.

ASHA also developed branding that incorporates gold, silver and bronze stripes to reflect the different levels of DofE awards.

Peter Westgarth, chief executive of the Duke of Edinburgh's Award, said: "Demand from young people wanting to take part in DofE programmes continues to grow year on year. By updating our brand, we hope to gain more immediate recognition and to appeal to even more young people, and to increase the number of adult volunteers who help young people to achieve their full potential."

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