Red Cross plan to double shop profits

The British Red Cross has announced a £12m revamp of its retail arm in a bid to double the annual profits from its shops to £8m a year.

By 2012, the charity will have opened more than 100 new charity shops, refitted 140 existing ones and closed 70 of its least profitable stores.

It will also introduce electronic web-based tills in all stores, adopt a new incentive-based salary structure for shop managers and increase its efforts to recruit volunteers.

"We are right at the first stage of implementing the retail investment plan, but are already starting to see the benefits," said Sue Azzopardi, head of trading at British Red Cross.

"It is an exciting time to be working in retail at the British Red Cross as we invest in our shops, our staff and our customer experience."

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British Red Cross

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