Red Pages to list celebs' charities

Indira Das-Gupta

The Profile Group has responded to the growing demand for celebrities to front charity campaigns by relaunching its Red Pages website to include information on the causes that the rich and famous choose to support.

The Red Pages is also available in book form, and has been used by the media and marketing communities for the past eight years. Until now, it has consisted primarily of contact details for celebrities.

But from tomorrow the website can also be used to find out what kind of charities celebrities have supported and continue to work with, such as U2 singer Bono's involvement with the Drop the Debt campaign.

The service has been designed to enable charities to target celebrities more effectively. It will be available to them at a specially discounted price.

Caroline Citrin, content director at the Profile Group, said: "Celebrities can have a huge impact on the success of a charity's campaign, or in raising awareness of single issues - for example, just look at Chris Martin's support of Oxfam's Fair Trade campaign or the astounding success Jamie Oliver has had on the issue of school dinners.

"We are also seeing more and more celebrities accepting the social responsibility of their fame and actively trying to put that fame to good use."

For more information on the Red Pages, call 020 7190 7788 or send an email to enquiry@theredpages.co.uk.

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