RefAid undergoes change of name to reflect ties with UN

RefAid has changed its name to UK for UNHCR to better reflect its links with the United Nations refugee agency.

The charity raises funds and awareness of UNHCR's work with refugees worldwide. By dropping RefAid and the distinctive orange logo in favour of the UNHCR's blue one, the charity aims to boost its profile. Executive director Diane Yeo said: "UNHCR is a powerful name, it is a blue-chip brand and the new name makes it much clearer what we do."

Traditionally, UNHCR has been supported by donations from governments, but the name change comes at a time when the charity is seeking more funds from the corporate sector and individuals.

The decision to change the colours followed a MORI opinion poll commissioned at the end of 2001. This revealed that the UNHCR brand is a much more recognised in the UK than RefAid.

The survey showed that people felt UNHCR to be "trustworthy, effective and high profile".

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