Remember a Charity campaign handed to Touch

Legacy consortium Remember a Charity has appointed a creative agency to spearhead a new campaign in early 2009.

Touch DDB has been charged with shifting the charity's advertising drive from awareness-raising to changing public behaviour and making legacy donations "the social norm", according to the charity.

Creative ideas for the campaign, developed using results from a recent study by research firm TNS, are still under discussion and will be revealed to consortium members at a seminar in London on 7 October.

"We are looking to create an idea that captures the imagination of the masses and encourages them to act," said Jon Goulding, managing director of Touch DDB. "The previous campaign raised awareness but now we have to move it in a new direction."

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