Legacy consortium Remember a Charity has unveiled its new brand before a major awareness-raising campaign starts at the end of March.
The logo consists of three interlocking circles to represent charities working together and the strapline "Remember a charity in your will. Help the work live on".
Members of the 140-strong consortium will be able to adapt the new logo to suit their own branding, as Macmillan Cancer Support has done (above). Adverts will appear on television and radio and in national newspapers and magazines. The consortium is also updating its website.