The ninth Remember A Charity Week launched today with the Human Search Engine, the world’s first charity search engine, and a public awareness campaign.
The annual event, supported by Len Goodman, head judge on Dancing With the Stars, is run to inspire people to "pass on something wonderful" by leaving gifts in their wills. Solicitors and will-writers display campaign materials and encourage clients to consider the option of including charitable donations in their wills, while charities use the week as an opportunity to approach supporters about legacy giving, which is the largest single source of voluntary income for the charity sector.
The Human Search Engine, which will continue beyond the week itself, is designed to enable people to ask more than 150 of "life’s biggest questions" and find responses from charities, their supporters and beneficiaries. These range from "can one person change the world?" and "what is the meaning of happiness?" to cause-related questions such as "how can we remove barriers for people with disabilities?" and "how can we help to ensure no family faces dementia alone?"
Tailored web pages, marketing materials and social media assets have been provided for the 200 charities within the consortium, providing a unique legacy fundraising campaign for each member.
Rob Cope, director of Remember A Charity, said that gifts in wills generated more than £2.8bn for good causes annually, but only about 6 per cent of people in the UK currently included charities in their wills.
"Remember A Charity Week is a unique opportunity to celebrate the importance of charitable bequests and to inspire the public to think about what a difference they could make if they wrote charities into their wills," he added. "What’s more, it can be a great springboard for charities to raise the topic and start their own legacy conversations with supporters.
"This campaign really puts charities at the heart of resolving people’s greatest cares and concerns, and communicates how important legacies are in generating the funding needed to address these issues."