What is it?
Taylor, aged 64, will perform a series of live stunts that will be streamed live on Facebook. Each stunt will be interactive, allowing the public to vote on Facebook to decide elements of the stunts, including the strength of the flames that will appear during one of the death defying acts.
When does he start?
The campaign was launched at a Leicester Square 'film premiere' of Taylor’s life on Tuesday, featuring his movie stunt showreel. Taylor will then take part in the first live stunt at Battersea Power Station on 2 August, when he will recreate the stunt from Death Wish 3 that nearly killed him and hit the headlines in 1985.
What else has he starred in?
Taylor has been a movie stuntman for more than 40 years, appearing in nearly 150 films including Titanic, Indiana Jones, Harry Potter and Pirates of The Caribbean. He is currently filming the sequel to Clash of The Titans. He was also the first Honey Monster in the popular TV ads and is the only person to be have been involved in the production of all 22 Bond movies.
Why is Taylor doing it?
Taylor said: "I don’t bounce like I used to, but I hope people will tune in and enjoy these stunts. As a stuntman, who’s faced danger throughout my career, I know the importance of writing a will and making sure the people that matter to me are looked after. And I think it would be great if more people, like me, choose to leave a little of what’s left to their favourite charity – I know it would make a huge difference."
How are they raising awareness of the campaign?
Third Sector verdict:
Few charity campaigns could claim to risk participants' lives in such an breathtaking way. While the link with Taylor is tenuous, the campaign should still get people thinking about their wills and considering leaving a donation to charity. And by including an element of audience participation, coupled with the live streaming, it does ensure that viewers will feel engaged and involved.