Response rates up for cash prize draws

Recession means lotteries and prize draws 'offer strong appeal'

Response rates to direct mail campaigns offering cash prize draws have increased by 50 per cent in the past 12 months, according to figures from fundraising firm CSDM.

It said the proportion of existing supporters that responded to monthly raffle or lottery mailings increased from 10 per cent in January 2008 to 15 per cent in January 2009. Chris Stoddard, chief executive of CSDM, said cash prizes had a strong appeal at the moment. "The credit crunch means people are attracted by cash prizes," he said. "That incentive is having quite an impact."

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus