Response rates to direct mail campaigns offering cash prize draws have increased by 50 per cent in the past 12 months, according to figures from fundraising firm CSDM.
It said the proportion of existing supporters that responded to monthly raffle or lottery mailings increased from 10 per cent in January 2008 to 15 per cent in January 2009. Chris Stoddard, chief executive of CSDM, said cash prizes had a strong appeal at the moment. "The credit crunch means people are attracted by cash prizes," he said. "That incentive is having quite an impact."