The Central England Co-operative has reached £1.6m in funds raised for Dementia UK during its four-year partnership with the charity.
The company, which offers food, travel and funeral services and employs more than 8,000 staff in more than 400 trading outlets across central England, raised £1.1m in its first two years of supporting Dementia UK.
Half of this came from donations from customers and staff, while £516,500 came from a one-off donation from the 5p carrier bag levy fund.
The company said that during the pandemic, its food store and funeral teams had continued their fundraising efforts, raising £500,000 over the past two years.
Fundraising events included sponsored skydives, ziplines and a National Three Peaks challenge, plus marathons, raffles, cake sales and car washes, where Covid-19 restrictions permitted.
Dementia UK is a dementia specialist nurse charity. Its Admiral Nurses provide care and practical advice for families affected by all forms of dementia.
Hannah Gallimore, social change manager at Central England Co-operative, said: “Our colleagues continue to find new and creative ways to fundraise which reflects just how much this cause and the vital work they do has resonated.
"From the partnership we have seen how important the work Dementia UK and its Admiral Nurse service do for families is and this has only become more apparent during the Covid-19 pandemic.”
Hilda Hayo, chief executive of Dementia UK, said: “With the support of Central England Co-op, more families can access the knowledge and compassion of a dementia specialist Admiral Nurse.”
Central England Co-operative said it planned to continue to support Dementia UK in 2022, with no set end date for the partnership.