Retailer seeks charity for multimillion-pound partnership

Morrisons has raised £15m over the past five years for Young Lives vs Cancer

The retailer Morrisons is calling for charities to apply to be its next charity partner as part of an arrangement that is likely to be worth several millions of pounds. 

Its partnership with Young Lives vs Cancer (formerly Clic Sargent), which was originally intended to last three years but was extended to five because of the coronavirus pandemic, will come to an end in January, having raised £15m so far. 

Its previous partnerships raised £7.3m for Sue Ryder between 2014 and 2017 and £7.1m for Save the Children between 2011 and 2014. 

Morrisons said it was looking for a national partner for three years from 30 January 2022. 

It said its partnership fundraising had previously been restricted to supporting new projects and services but, because of the effects of the pandemic on charity income, it would allow 50 per cent of funds raised to be used to support existing core services, with the other half going towards a new venture. 

To be considered, Morrisons said charities must meet certain criteria, including that they deliver services on a national scale but “with strong relevance to local communities”, that they have experience of delivering dynamic fundraising and communications campaigns, tailored to suit the needs of individual corporate partners, and that they are able to provide a dedicated account management team for the partnership. 

After the application deadline of midnight on 20 June, the retailer said it would draw up an initial shortlist of 10 charities, which would be reduced to five following consultation with its network of “community champions”. 

Those five will be invited to make a presentation to a panel of Morrisons staff, which will result in a final two being put forward to a vote among the retailer’s 120,000 staff to select the winner, which will be confirmed in November. 

David Scott, corporate affairs director at Morrisons, said: “Supporting good causes across our local and national communities is at the heart of our business.  We’re very proud of the work we have done with our previous charity partners and are excited to begin the process of finding our next one.” 

For more details and to apply, click here.

Topics:
Fundraising

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