Cancer Research UK has retained the top spot in Third Sector’s annual Charity Brand Index, which gauges public awareness of charity brands.
The research, compiled in partnership with the market research company Harris Interactive, asked 4,000 people which charities they were most aware of, whether they trusted them, how likely they were to donate to them, whether they had seen them in the news or advertisements, whether they cared about their causes and whether they understood their work.
The top 150 charities were then ranked according to the public’s responses.
Last year CRUK took first place from Macmillan Cancer Support, which remained in second place this year.
The biggest climber of the year was the Carers Trust, which went up 36 places to 86th, while the Redwings Horse Sanctuary went up 34 places to 89th and the British Pregnancy Advisory Service 33 places to 109th.
The highest new entry on the list was Bloodwise, which came in at 111th.
Cafod, Compassion UK, Nacro and the Halo Trust dropped off the list, while the Lifeline Project, which was 143rd last year, collapsed in May 2017.
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