Revealed: the top charity brand of 2018

Third Sector's latest annual Charity Brand Index, which assesses awareness of 150 charity brands, is compiled in partnership with Harris Interactive

Cancer Research UK took the number one spot in 2017
Cancer Research UK took the number one spot in 2017

Cancer Research UK has retained the top spot in Third Sector’s annual Charity Brand Index, which gauges public awareness of charity brands.

The research, compiled in partnership with the market research company Harris Interactive, asked 4,000 people which charities they were most aware of, whether they trusted them, how likely they were to donate to them, whether they had seen them in the news or advertisements, whether they cared about their causes and whether they understood their work.

The top 150 charities were then ranked according to the public’s responses.

Last year CRUK took first place from Macmillan Cancer Support, which remained in second place this year.

The Royal British Legion rose two places from fifth to third, the British Heart Foundation went from eighth in 2017 to fourth, and Marie Curie jumped from seventh to fifth.

The biggest climber of the year was the Carers Trust, which went up 36 places to 86th, while the Redwings Horse Sanctuary went up 34 places to 89th and the British Pregnancy Advisory Service 33 places to 109th.

Two charities fell 48 places: Refuge to 128th and Leonard Cheshire to 141st, while Mencap fell 45 places to 104th.

The highest new entry on the list was Bloodwise, which came in at 111th. 

Cafod, Compassion UK, Nacro and the Halo Trust dropped off the list, while the Lifeline Project, which was 143rd last year, collapsed in May 2017.

For more information about buying the full index, contact neil.johnston@haymarket.com.

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