Wealthy donors give more money to charity in February and March than at any other time of year, according to new research from the Centre for Charitable Giving and Philanthropy.
Seasonal Patterns in Household Giving in the UK, a report co-written by Cathy Pharoah, co-director of the CCGAP, and researcher Tom McKenzie, is based on figures drawn from the national Expenditure and Food Survey.
People in the categories of 'wealthy achiever' and 'urban prosperity', the highest two of five socio-economic categories, gave most at this time of year. This might be because they were attempting to make the most of tax reliefs as they prepared for the end of the financial year, the report suggests.
"Less well-off people appear extremely amenable to persuasion about giving at Christmas," the report says. "However, this may not be the best time for trying to persuade donors on high incomes to give."