Richmond Fellowship rebrands

Mental health care provider unveils its new logo today

One of the largest voluntary sector providers of mental health care in England has rebranded.

Richmond Fellowship, which employs 750 people and has an annual income of £33.4m, unveiled its new logo today ahead of World Mental Health Day on 10 October.

It also coincides with the charity's 50th anniversary this month.

The charity used to work mainly with people in supported housing and its old logo reflected this by showing service users under a roof.

Maggie Hysel, chief executive of Richmond Fellowship, described the rebrand as a "momentous milestone" that coincided "with a period of change and new direction in mental health – the new long-term government strategy that has Richmond Fellowship's values of recovery and hope at its heart".

Mary Cawley, director of communications consultancy Firesong Consulting, which conducted the rebrand, described the new logo as "positive and upbeat".

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