Rise in proportion of people who made a charitable donation over the past year

The proportion of people who have made a charitable donation over the past three months increased by 10 percentage points last year, according to new research. 

Surveys of more than 1,000 people carried out by the donations platform Enthuse showed that in June last year, 59 per cent of respondents said they had made a donation to a good cause in the previous three months. 

But the figure rose to 69 per cent in a follow-up study conducted in October, with the percentage holding steady in a further poll in May this year. 

The figures show a consistent boost in the overall number of people aged between 18 and 80 donating to charity since the start of the pandemic.

A report on the findings, said people aged under 40 were more likely to have made a charitable donation, with 81 per cent saying they had done so in the previous quarter compared with 62 per cent of those aged over 40. 

It found that almost half of Generation Z people surveyed – those born between 1997 and 2012 – said they had given to three or more charities in the previous three months.

Researchers found that the proportion of people who said they had made a donation to support a mental health cause doubled from 15 per cent in June last year to 30 per cent in May this year. 

There were also increases in the proportion of people who said they had given to causes including youth, poverty and homelessness. 

The latest study showed that 37 per cent of people said they felt more positive about charities than a year ago, with just four per cent saying they felt less positive. Almost all the remainder said they felt no different. 

The study also found that more than half of people said they did not have the time to take part in workplace fundraising activities. 

Chester Mojay-Sinclare, founder and chief executive of Enthuse, said: “To tap into the enthusiasm for helping raise more, charities will need to add new engaging virtual elements to their campaign so they work as both virtual and physical events. 

“Companies need to be mindful to be inclusive of staff both at home and in the office and campaigns that can do this will be better placed to succeed with businesses. 

“They also need to foster an environment where people feel comfortable taking time to switch off their laptops in order to dial up fundraising for good causes.” 

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