The RNID is to campaign more on preventing hearing loss, increase collaboration with other organisations and restructure its management, it announced in its new corporate strategy yesterday.
Jackie Ballard, chief executive of the charity, said the strategy, which covers 2009 to 2013, involved "an honest assessment of our organisational strengths and weaknesses".
The charity, whose income fell from £49.8m in 2007/08 to £46.8m in 2008/09, will run no more than three campaigns at once and its advocacy will focus more on preventing hearing loss.
The strategy says the charity wants to work with other organisations, such as the British Deaf Association.
"We will try to agree a ‘compact' between ourselves and these organisations to ensure that our actions and activities enhance rather than threaten their effectiveness," the strategy says.
The charity, which employs 870 staff, will be divided into three directorates by April next year: corporate resources, external engagement and service provision.
A spokeswoman said it was not yet known whether the changes would lead to job losses. "We do not yet know the detail of what the final structure will be," she said.
Paul Breckell, who is currently executive director of corporate resources and finance at the charity, will become managing director of corporate resources.
Mike Adamson, executive director of individual services, will become managing director of individual services.
The RNID is advertising for a managing director of external engagement, who will oversee fundraising, advocacy and policy.
John Trampleasure, executive director of fundraising, will leave next month to take up the post of international director of fundraising, marketing and communications at the World Society for the Protection of Animals.