The RNLI has been awarded the highest ever score in a global study that measures the reputations of large corporate organisations.
The rescue charity was one of 10 well-known voluntary sector organisations, including the RSPCA, British Red Cross and Cancer Research UK, that were examined in the UK segment of the study, which attempted to gauge how well respected organisations are.
The Institute of Chartered Secretaries and Administrators commissioned the survey, which assessed the reputations of 154 UK-based organisations in areas including innovation, leadership and performance. At least 100 people were consulted for each group included in the study, which is also carried out in 33 other countries.
The RNLI averaged 95.1 per cent in the seven areas, compared with the global average of 64.2 per cent. The average for the 10 charities included in the study was 86.7 per cent.
Louise Thomson, head of policy at ICSA, said this was the first time charities had been included in the poll, which has been running for five years.
"Unsurprisingly, charitable bodies came out on top when compared with other types of organisations, with the reputational score for the top charity recording the highest ever measured by the researchers."
Paul Boissier, chief executive of the RNLI, said: "We work tremendously hard on our reputation and standing in the public eye."