RSPB anti-biofuel ad not misleading, says watchdog

The Advertising Standards Authority has rejected a complaint that an RSPB advert criticising biofuels is misleading.

Cleared: the RSPB's ad
Cleared: the RSPB's ad

The national press advert showed a photograph of a petrol pump with a crocodile, elephant and leopard coming out of its nozzle alongside the slogan "Don't put wildlife in your tank".

The text beneath it reads: "The drive for biofuels is wiping out precious wildlife habitats. And some biofuels are causing more problems for the climate than they solve."

One person complained to the ASA that the ad was misleading, arguing that UK biofuels are produced from biomass sourced in the UK so they would not affect the habitats of exotic animals.

After examining the evidence provided by the charity, the ASA ruled that the UK does not exclusively use nationally produced biofuels and that some are imported from other countries.

The ASA's ruling said: "Wildlife habitats, such as those of the animals depicted in the ad, have already been adversely affected and could continue to be adversely affected."

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in
Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +

Latest Communications Jobs

RSS Feed

Third Sector Insight

Sponsored webcasts, surveys and expert reports from Third Sector partners

Markel

Expert Hub

Insurance advice from Markel

Safeguarding in the Third Sector

Safeguarding in the Third Sector

Partner Content: Presented By Markel

Safeguarding - the process of making sure that children and vulnerable adults are protected from harm - is a big concern for organisations in the third sector.