The National Missing Persons Helpline is banking on next week's TV series about its work to generate awareness of its charity status.
Missing will be screened from Monday to Friday at 9.15am on BBC1. Each 45-minute show will focus on cases either solved or being investigated by the charity and the Lambeth Police Missing Persons Unit. The programme will ask the pub-lic to help solve long-term missing person mysteries.
The charity has given film-makers unprecedented access because co-founder Janet Newman wants to make viewers aware it is independent of the police.
"We also hope the Government and grant-giving trusts will realise we are under-funded," she commented.
The series will show the support given to families, capture emotional reunions and reveal methods of finding people, such as using computers to create updated images of people. A second series will go out in May.