The Royal Voluntary Service has launched a new advertising and recruitment campaign to increase volunteering by older people in local communities.
The Step Forward campaign, which was developed by RVS and supported by the retail retirement division of the financial services company Legal & General, has been started to inspire older people approaching retirement or who are recently retired.
The campaign will encourage people to offer whatever skills and experience they have to help in their local areas.
Press, social media and billboards in city centres will help to advertise the campaign, and there will be radio commercials and digital advertising. A second round of advertising is planned to take place in June.
Fiona Longhurst, director of marketing and communications at the RVS, said: "Volunteering is good for the recipient, for the community and for the volunteer themselves.
"The message in the campaign is clear: everyone has something special to offer as a volunteer and RVS will use your talents to the full."
Chris Knight, chief executive of Legal & General Retail Retirement, said: "Volunteering is a proven way that people can find fulfilment in their lives. Not only can it help to build bridges with the local community, but it’s a great opportunity to develop social networks too.
"We’re delighted to be working even more closely with the charity to support its volunteer recruitment campaign, and we believe that by encouraging retirees to get stuck in and volunteer their time and talent, we can support those in need and help more people to have active, healthy and positive retirements."