Ryder-Cheshire Volunteers changes name to Enrych

The adult disabilities charity has rebranded to reflect better the services it offers


The adult disabilities charity Ryder-Cheshire Volunteers has changed its name to Enrych.

The charity, whose work includes running a healthy living club in the east midlands and providing personal assistants for adults with disabilities, said it decided to rebrand because it felt the old name did not reflect the range of services it offered.

Stephanie Flower, chief executive of Enrych, said: "Our name was holding us back because it sounded like we just provided volunteer support."  

Flower said the charity, which has an annual turnover of £250,000, had spent £10,000 on the rebranding. The majority of this has gone on developing a new website, which will be launched at the end of September.

"We have had a lot of positive feedback from external providers," said Flower. "I personally believe it will have an enormous impact on how we are perceived."

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