Sainsbury's seeks local charity partners

Supermarket will ask customers at each branch for nominations

Sainsbury's is promising to create more than 500 partnerships with local charities across the UK.

As part of its 140th birthday celebrations, the supermarket has launched a ‘local charity of the year' scheme, giving customers the chance to nominate charities that will work with each of its stores.

The firm's convenience stores, large supermarkets and depots will all take part.

Customers are being invited to choose a charity through nomination boxes at the front of stores. They can choose any charity, but will be encouraged to support local organisations. The three most popular charities will be asked to do a presentation to a group of staff, who will vote to decide their partner.

Staff will support the charity throughout the year through volunteering and fundraising.

The scheme has been launched after a trial in Scotland and Northern Ireland last year, which involved 166 stores.

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