Samaritans plugs financial hole with emergency fundraising appeal

Charity faced budget deficit after corporate partnerships and direct debit donations faltered

Advice charity Samaritans has plugged an anticipated £200,000 funding shortfall through an emergency fundraising appeal.

The charity raised a total of £138,593 from its Emergency Economic Crisis direct mail appeal, which was launched in February after it calculated that the ending of some long-term corporate partnerships, direct debit cancellations and reduced donations by supporters would leave it with a funding gap.

The money, combined with £125,000 raised through the London Marathon and new corporate partnerships with mobile operator Orange and Barclays Bank, means the charity will have sufficient resources for the year ahead.  

A spokeswoman for Samaritans said: "With the success of the emergency appeal, our new corporate partnerships and the money generated from our London Marathon runners, we have managed to raise enough funds to cover the expected £200,000 shortfall and continue delivering emotional support services over the coming year."

She said the charity had no plans to introduce cost-cutting measures such as redundancies over the next year, but would launch a further appeal for funds in the autumn.

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