The rock singer has promised to send a personal Valentine's Day message to every person that pledges money between now and Valentine’s Day on his online fundraising page. Sparkes is currently training for the 2011 Virgin London Marathon, which he is running in April in support of Samaritans.
Sparkes is hoping to raise £5,000 for the charity and has already raised more than £800 towards his final total.
How does it work?
Anyone who wants to sponsor Sparkes can visit his Virgin Money Giving page and donate. Their email addresses will be passed on to Sparkes by Samaritans, which will send them a personal email.
How is this being promoted?
Third Sector verdict:
Encouraging strangers to donate to your fundraising efforts can be particularly difficult, but Sparkes has come up with an innovative incentive by sending his personalised messages. By getting Samaritans on board and utilising social media channels, it means that more people will see the fundraising opportunity and potentially sign up to support Sparkes.