Today is Save the Children’s Christmas Jumper Day and, to mark the occasion, it has launched its first contactless jumper to raise funds and awareness.
The international aid charity is working on the campaign with Visa, whose in-house innovation team developed more than 30 Christmas jumpers with contactless donation technology to encourage donations during the charity’s annual festive fundraising activities. Save the Children hopes that more than five million people across the UK will take part in the "biggest, silliest Christmas Jumper Day ever".
Fundraisers wearing the jumpers will be outside 16 London Underground stations on Friday, taking donations from commuters who can tap their contactless cards on the sleeve to donate £2.
Sarah Button-Stephens, campaign manager for Save the Children’s Christmas Jumper Day, said: "We are always looking for new and unique ways to reach the British public and raise vital funds for our life-saving work.
"We’re so excited to team up with Visa and develop the world’s first Christmas jumper with contactless donation technology. It’s the perfect way to raise money for Christmas Jumper Day and help make the world better with a sweater."
Travellers at Kings Cross and Canary Wharf tube stations will be able to buy Christmas jumpers at two pop-up shops set up for the day by Save the Children’s chain of Mary’s Living & Giving charity shops.