Save the Children's partnership with the supermarket chain Morrisons has raised £7m in three years for the charity’s UK and emergency work.
Morrisons said the charity partnership was its biggest and most successful, and had transformed the lives of thousands of children living in the communities surrounding its stores in the UK.
The partnership was launched in 2011 and was extended from a charity of the year appeal to run for a total of three years.
Morrisons employees raised money through bake sales, fitness challenges, bucket collections and product donations. Staff also supported Save the Children’s annual Christmas Jumper Day, and raised £170,000. Customers donated £100,000 in just one week of in-store bucket collections for the Philippines typhoon appeal.
Justin Forsyth, chief executive of Save the Children, said: "The support from Morrisons has enabled us to completely transform the scale of our UK work. This partnership has helped thousands of the UK’s poorest children and contributed to our global emergency response work. It will leave a lasting legacy in the UK and internationally for many years to come."
Money raised funded Save the Children’s Families and Schools Together programme in the UK, which brings together families, schools and communities to ensure children get the support needed to do well at school.
The partnership also funded the charity’s crisis grants programme, Eat, Sleep, Learn, Play, for disadvantaged families in the UK who are struggling to provide the basics for young children.
Funds also went to the charity’s emergency appeals for the Japanese earthquake and tsunami, the food crises in east and west Africa, and the appeals for the victims of the Phillippines typhoon and the conflict in Syria.