Save the Children to sell advertising in shop window

Revenue from local businesses could raise £25,000 for one shop

An Edinburgh charity shop is hoping to generate up to £25,000 a year by showing advertisements for local businesses on a screen on its window.

Save the Children has agreed a deal with an advertising franchise, Community View Edinburgh, to install a 40-inch screen at its South Bridge branch. If the plan is successful, screens will be used in more of the charity's 125 UK shops.

Up to 500 advertising slots will be available on the high-definition screen, being installed today at South Bridge, with Community View donating £50 a year for each company that takes out an advert.

"It's really exciting that our organisation is on the cutting edge of 21st-century advertising and that we're the first charity shop to ever have done this," said Danny McGill, manager of the South Bridge shop.

Save the Children previously let retail guru Mary Portas overhaul its shop in Orpington, Kent, for her Mary Queen of Charity Shops television series.



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