What is it?
The conference, which Save the Children says is the first of its kind organised by a charity, is taking place in London on 26 February and will include workshops, multimedia training sessions and a talk by Burgess about the power of the written word. The conference is aimed at inspiring bloggers to take part in a new campaign, launched by the charity this week, by helping to spread the word.
What’s the latest campaign about?
Earlier this week the charity launched its No Child Born to Die campaign to raise awareness of the millions of children dying from preventable illnesses such as diarrhoea and pneumonia. The charity is urging the public to think of their individual talents or "what they are born to do" and to use the talent to raise money for the charity. Save the Children’s website features ideas for fundraising that correspond with different talents, including cooking and singing.
Celebrities such as Simon Cowell, Hugh Dennis and Brenda Blethyn recorded special messages of support for the campaign, revealing what they were born to do. David Beckham also gave his support and featured in a TV advert about the campaign, which was voiced by the actor Helena Bonham Carter.
How is it being promoted?
The conference and campaign are both being promoted on the charity’s Facebook page and Twitter feed.
Third Sector verdict:
Engaging bloggers is an effective way to spread the charity's campaign message because they become increasingly influential online. Using Twitter and Facebook will also help to encourage people to get involved, while enlisting the help of celebrity supporters will have helped extend the campaign's reach.