What is it?
The Keep Us Close campaign targets the new draft Children and Families Bill, which was published in September. The charity is hoping to encourage the public to get behind its new campaign, set up to secure better local services for families with disabled children.
A dedicated microsite has been created to give details about the Bill; it features videos and stories by parents who look after disabled children. Visitors can fill in a form to email their MPs, share details about the campaign on social networking sites and discuss the issues with other parents on networking sites such as Netmums.
A video has been created to explain why the public should get involved.
Watch the video:
The charity has created an infographic, featuring statistics and quotes about affected families. There are also details about how to lobby an MP.
The charity has enlisted a number of Twitter ambassadors to encourage further engagement, including Stephen Fry. The former model Katie Price and the former Coronation Street actor Denise Welch have also both called for a better local provision of services.
Why is the charity doing it?
Scope recently published a report revealing that families with disabled children are having to travel hundreds of miles to access the basic services they need. It also found that almost two-thirds of families (62 per cent) with disabled children do not get the support they need, and 60 per cent of families describe the process of getting support and services as "a battle".
How has the campaign done so far?
The campaign achieved an online reach of more than 3.5 million in its first week. Parents have been rallying behind the campaign, with discussions taking place on major parenting forums – Mumsnet, Netmums, Gransnet and Grannynet as well as The Guardian's website and the The Huffington Post.
Scope is aiming to keep the pressure on the government until the bill proper is published in early 2013.
Who's behind the campaign?
Champollion Digital has been supporting Scope in both the planning and delivery of the Keep Us Close campaign.
Third Sector verdict:
By encouraging the public to discuss the topics on relevant parenting networks, this spreads awareness of the campaign, while creating an online community and hub where the issues can be talked about. The infographic provides a lively, simple and easy-to-share diagram that encapsulates the key statistics in one place.