A poll of more than 1,000 Scots by think tank nfpSynergy found that many would be more inclined to give to organisations with stronger Scottish credentials.
Asked whether they would be more likely to donate to charities that work only in Scotland, 51 per cent said yes. The Scottish Charity Engagement Monitor also found that 52 per cent believed it to be important that some charities work only in Scotland.
Sixty per cent thought it was important that UK charities had dedicated Scottish branches.
"There is a strong desire for charities to have Scottishness," said Jonathan Baker, a researcher at nfpSynergy. "They should not be London-centric organisations."
Asked about UK-wide charities operating north of the border, 49 per cent of respondents said they should change their names to include the word 'Scotland' or 'Scottish'.
Gregor McNie, Scotland manager for the Institute of Fundraising, said charities struggled to know how to conduct cross-border fundraising. "It remains a great challenge for UK-wide charities wishing to fundraise in Scotland to fully get in touch with the views reflected in this survey," he said. He added that the insti-tute's guide on cross-border fundraising, published this week, attempted to address the issue.