Scots feel charity begins at home, according to research

NfpSynergy report says 60 per cent would prefer their donations to be spent in Scotland

Nearly 60 per cent of Scottish people think the money they give to charity should be spent in Scotland, according to new research by think tank nfpSynergy.

The research body's Scottish Charity Engagement Monitor polled more than 1,000 people in Scotland in October last year and found that 59 per cent wanted their money to be spent north of the border. The figure had risen by 11 percentage points compared with the poll carried out in 2007.

According to the survey, 60 per cent of men and 58 per cent of women wanted their donations to be spent in Scotland. Two-thirds of those aged between 25 and 34 wanted their money spent in this way, compared with 53 per cent of those aged over 65.

Jonathan Baker, a researcher at nfpSynergy, said: "As the downturn has worn on and social need has increased, the Scottish public has felt ever more strongly that charity begins at home.

"Scottish charities should thus concentrate their spending on local beneficiaries if they want to boost domestic donations from the Scottish public. A brand that clearly communicates Scottish identity will help a charity better achieve this."


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