Scouts' campaign aims to shed fusty fire-lighting image

The Scout Association is hoping to shake off its image of knee-high socks and sing-alongs with a poster campaign that aims to project scouting as a lifestyle choice for young people looking for adventure.

"There's still a wide misconception that scouts still run around in shorts lighting fires, which simply isn't true," said Jack Gilbert, fundraising manager at the Scout Association.

The posters, which will be displayed in London Underground stations, show boy and girl scouts engaging in challenging outdoor activities such as potholing and quad-biking, and asks commuters to make a donation or leave a legacy to the association.

"We're hoping that the posters will raise awareness of the modern face of scouting," said Gilbert.

The association also hopes that the campaign will raise the profile of scouting among employers, thereby encouraging more young people to see becoming a scout as a valuable career asset.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in

Latest Jobs

RSS Feed

Third Sector Insight

Sponsored webcasts, surveys and expert reports from Third Sector partners


Expert hub

Insurance advice from Markel

How bad can cyber crime really get: cyber fraud #1

Promotion from Markel

In the first of a series, we investigate the risks to charities from having flawed cyber security - and why we need to up our game...

Third Sector Logo

Get our bulletins. Read more articles. Join a growing community of Third Sector professionals

Register now