IT teams and senior personnel at charities are failing to work together to define future digital priorities, a new poll indicates.
A report today from Eduserv, a not-for-profit provider of IT services to the voluntary third sector, called Creating the Right Environment for Digital Transformation, is based on interviews with 107 senior decision-makers at UK charities of various sizes, but excluding the smallest.
Seventy per cent of respondents said leaders and IT teams at their charity were failing to work effectively together to identify future priorities and plan ahead, and only half said their charity had an IT department that was seen to work effectively with the rest of the organisation.
Slightly more than half (51 per cent) said their charity had not invested in people to support the digital transformation of its services, 46 per cent said their charity did not have an IT strategy that could support future business needs and 41 per cent said they did not think their trustees understood the importance of IT.
The report lists five digital opportunities the respondents felt charities had neglected: engaging volunteers, improving online service for beneficiaries, reducing costs, collaborating with third parties and increasing donations.
Tim Cockle, head of digital services at Eduserv, said: "The one thing we’ve heard most consistently while researching this report is that digital transformation in charities is about culture as much anything else."
He said that creating a digital-first culture "needs to start with the trustees and leaders at the top so that they are structured, managed and organised in a way that supports digital transformation effectively".