Unicef and Amnesty International are capitalising on tomorrow night's Channel 4 drama, Sex Traffic, by establishing website links with the broadcaster to raise awareness about the international trade in young women for prostitution.
The broadcaster has permitted both organisations to link their websites to its own, and the address will be given out during the closing credits of the two-part thriller drama.
Each site will contain a lobbying letter to MPs and MEPs for readers to sign. The letters will call for better provision for victims, including the first safe house for sex-trafficked children in the UK. They will also call for improvements in the first draft convention against trafficking, currently being scrutinised by MEPs in Strasbourg.
Unicef will raise funds for its End Child Exploitation campaign from viewers of the drama through a dedicated website.