Shake-up at Charities Aid Foundation

The Charities Aid Foundation has announced changes to its departmental structure that it describes as "the biggest shake-up in its 80-year history".

The organisation will no longer separate its departments into distinct businesses as it seeks to encourage information-sharing and joint working between different services. However, it will continue to offer established CAF products such as charity accounts, Give As You Earn and Venturesome loans.

As part of the reorganisation, CAF’s six existing divisions will be replaced by five departments, including two that will focus on new areas: customer service, and marketing and private clients. The other departments will be commercial, CAF Bank, and finance and communications. CAF also promises new financial products.

John Low, chief executive of CAF, said he wanted to “unleash the full potential of CAF to deliver more benefit for the charitable sector here in the UK”.

“There are too many different teams for donors to call, and research showed that most people are unaware of the full range of services we offer,” said Low. “Better coordination across corporate and individual giving services, as well as investment in our systems, will reduce costs and enable us to encourage society to give more generously.”

The CAF said there would be no job losses and that it plans to appoint a customer services director and a ‘change’ director.

The charity also announced that Tracey Reddings, the chief executive of CAF Bank who reversed a decision to leave CAF in 2006 after the resignation of chief executive Stephen Ainger, is to depart.

“I thank Tracey for everything she has done to build up CAF Bank,” said Low. “We are sorry to see her leave and wish her every success for the future.”

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