Shelter hopes to persuade Premier League to back kit change initiative despite knockback

A Premier League football match (Photograph: Michael Regan/Getty Images)
A Premier League football match (Photograph: Michael Regan/Getty Images)

Shelter has not given up hope of persuading the Premier League to bend its rules to allow home teams to wear their away kits in Boxing Day football fixtures in support of the homelessness charity. 

The charity has been lobbying teams hopes the initiative will raise awareness of the more than 180,000 households that have been made homeless since the start of the pandemic last year. 

Shelter approached clubs hosting matches on 26 December to ask them to support the idea and some asked the Premier League to sanction the idea. 

But Premier League rules state that home teams should prioritise wearing their home kits for fixtures. 

A Premier League spokesperson said: “The Premier League receives a large number of requests from charities every season however we aren’t able to support all centrally. 

“Clubs are entitled to support charitable causes, and we encourage clubs to do so, provided it is in compliance with Premier League rules.”

Shelter indicated it would continue to campaign for the initiative to be allowed to take place. 

Osama Bhutta, director of campaigns at Shelter, said: “We believe 'home' means everything. We want to use the positive power of football this Christmas, and our shared connection to ‘home’, to raise awareness of homelessness and what we can all do to fight it.

“Since the start of the pandemic more than 180,000 households have lost their homes and been made homeless – many of them are families with children hidden away in grim temporary hostels. 

“That’s why we have been speaking to people across the football community to launch #NoHomeKit. No Home Kit is a simple Boxing Day campaign where clubs and fans swap their home colours for their away or third kit. This will powerfully show their support for all those without a safe home today.

“We want as many teams, players and fans as possible to join #NoHomeKit and work with us to help those experiencing the harsh realities of homelessness this winter. Everyone involved in #NoHomeKit can do something special by bringing the entire football community together to fight the housing emergency.”


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