Shelter signs up first two charities to its street fundraising academy

Unicef and the medical charity Merlin have taken part in the training and others are about to do so, says fundraising director Tracy Griffin

Tracy Griffin
Tracy Griffin

The housing and homelessness charity Shelter has signed up two charities to its recently launched face-to-face fundraising academy, and hopes to have two more using the service by the end of this year.

Shelter’s Street Academy was launched in June and puts face-to-face fundraisers through a training programme based on its own in-house scheme.

The charity has just completed a three-month pilot with the international medical charity Merlin that involved 35 fundraisers hired and trained by the academy carrying out a "text-to-donate" campaign.

Tracy Griffin, director of fundraising at Shelter, said that Unicef would also run its first fundraising campaign through the academy this month. Two other national charities were going through the process of joining the academy.

Griffin said that Shelter had selected the charities that had joined the academy so far, and added that it had received interest from organisations wanting to take part. "There are more on the cards," said Griffin.

Griffin emphasised that fundraisers were hired to work for individual charities and that the academy did not use fundraisers from Shelter’s 20 in-house teams to work on campaigns for other charities.

She added: "We are entering into this to make money and we would not be doing it otherwise, but it is not being done solely for profit. We know there is demand for it and we want to share any expertise we have and play some part in improving street fundraising."

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