Shift in campaign focus for Remember a Charity

Remember a Charity has announced it is to move away from its traditional awareness-raising campaigns to concentrate on an initiative informing people how they can leave gifts to charity in their wills.

The legacy consortium of 140 charities is conducting a campaign and market review to help it focus more on educating people about how they can leave part of their legacies to charity.

“At the moment there are many people who don’t understand how or why they should give to charities,” said Stephen George, chair of Remember a Charity. “We want to educate people so that when they sit down to write a will they understand how they can make a gift to charity.”

A result of the campaign shift is that newsreader Michael Buerk will step down as the face of the consortium, but will continue his long-standing support.

“Michael has played an absolutely crucial role in helping us build awareness,” said George. “This is just a natural progression of moving from one campaign to another.”

Topics:
Fundraising

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