“At the moment there are many people who don’t understand how or why they should give to charities,” said Stephen George, chair of Remember a Charity. “We want to educate people so that when they sit down to write a will they understand how they can make a gift to charity.”
A result of the campaign shift is that newsreader Michael Buerk will step down as the face of the consortium, but will continue his long-standing support.
“Michael has played an absolutely crucial role in helping us build awareness,” said George. “This is just a natural progression of moving from one campaign to another.”