Shortlists announced for Campaigns for Good awards

The awards recognise the best good-cause campaigns by creative agencies, brands, public sector organisations, charities and NGOs

A controversial campaign from Cancer Research UK about the link between obesity and cancer is among those shortlisted for this year’s Campaigns for Good awards, which recognise the best good-cause campaigns.

The awards, run by Third Sector and its sister titles PRWeek and Campaign, and which were first run last year, are open to agencies, brands, public sector organisations, charities and NGOs.

CRUK’s campaign, which highlighted the fact that being overweight is the biggest preventable cause of cancer after smoking and has been shortlisted in the Charity or NGO: Best Health Cause Campaign category, was criticised by some for being "fat-shaming".

The charity rejected the claims and said it was trying to raise low levels of public awareness of the link between obesity and cancer. 

Other voluntary sector organisations to be shortlisted this year include WWF-UK, YoungMinds, MediCinema, Christian Aid and the Royal British Legion.

The awards are an opportunity for creative agencies to prove their ability to produce creative and effective good-cause campaigns for clients, and for brands to showcase their corporate social responsibility.

Charities, NGOs and public sector bodies can also demonstrate their credentials for executing successful campaigns.

There has been a rise in examples of "cause marketing", particularly by brands trying to position themselves as positive forces in society.

There are new categories this year about creative excellence, digital and social prowess and the use of celebrities and influencers. A panel of experts from across the PR, advertising and charity sectors assembled for the judging process at the London office of IAB UK last week.

The winners will be revealed online on Third Sector, PRWeek and Campaign in the week commencing 8 July.

Click here to view the 2018 Campaigns for Good awards winners.

The full 2019 shortlist

Agency of the Year

89up

Adam & Eve/DDB

Barley Communications

MullenLowe London

WPN Chameleon

Brand-led: Best Environmental Cause Campaign

Budweiser 100%, by Revolt Communications

IKEA – The Last Straw, by Karmarama

Watermarks for Water, by FCB Chicago

Brand-led: Best Equality & Inclusion Cause Campaign

To be announced with the winners in July

Brand-led: Best Health Cause Campaign

Casey House Healing House: Relax Your Fear Smash Stigma, by Narrative

It's A Wonderful Line, by The Romans

StorySign – Powered by Huawei AI, by FCB Inferno

Brand-led: Best Public Awareness Cause Campaign

Absolut: Better Journeys Home, by John Doe

Armistice Day, by TMW Unlimited

Levi's Use Your Vote, by FCB West

The cUUpcakes, by DNA Medical Communications

Who Sprinkled Salt on My Cake!, by Weber Shandwick Korea/ McCANN Health Korea

Collaboration: Best Advocacy Campaign

#MuteRKelly, by Care2

The United Nations: The People’s Seat, by Grey London

Collaboration: Best Environmental Cause Campaign

Ariel and WWF Earth Hour #PromiseforthePlanet, by WWF-UK

BNP Paribas Clear Air campaign at Marylebone Station in partnership with JCDecaux UK, Airlabs and Chiltern Railways, by JCDecaux UK

Plastic Fishing, by Barley Communications

The Long Swim, by Benchmark Sport

Collaboration: Best Equality & Inclusion Cause Campaign

Be Seen, Be Heard, by Unseen

Celebrating Women in Energy campaign, by Energy UK

Supporting #PurpleLightUp on Channel 4 with I Don't Work Properly, by Channel 4

Collaboration: Best Fundraising Campaign

To be announced with the winners in July

Collaboration: Best Health Cause Campaign

ITV2 Blood Squad, by 23red

The 'Seriously' Resistant Campaign, by Magpie Communications

Collaboration: Best Public Awareness Cause Campaign

Kids Tariff, by Optimum Media Limited, Moscow branch

Ringing Remembers, by Big Ideas

Small Talk Saves Lives Phase 2, by Pegasus

Charity or NGO: Best Advocacy Campaign

CALM, by Adam & Eve/DDB

Face up to Prostate Cancer, by Spink

Lucy's Law, by Belle PR

Posts Into Letters, by FCB Health

Street harassment: I say it’s not OK, by Freelance

The Rape Tax, by FCB Health

Wise Up to Wellbeing in Schools, by YoungMinds

Charity or NGO: Best Environmental Cause Campaign

Rang-tan: the story of dirty palm oil, by Mother London

UEG Week: Single-use plastics, by Spink

Charity or NGO: Best Equality & Inclusion Cause Campaign

Endangered Syndrome, by FCB Canada

The Launch of Openly – Impartial LGBT+ News for a World That Isn’t, by FleishmanHillard Fishburn

Understand Me, by OMD UK

Charity or NGO: Best Fundraising Campaign

Action for Children – Secret Santa, by Arthur London

A Difficult Read, by MediCinema

Concrete Jungle, by Don't Panic

Driving Blood Stem Cell Registrations, by Four Communications Group

Harvest Appeal 2018: Together We're Powerful #Stand Together by Christian Aid

Charity or NGO: Best Health Cause Campaign

It Starts With Your Heart, by MullenLowe London

Obesity and Cancer Awareness campaign, by Cancer Research UK

Rock the Ribbon, by St Luke's Communications

The Most Human Instinct, by Weber Shandwick

Twinkle Twinkle Little Heart, by Golin

Charity or NGO: Best Public Awareness Cause Campaign

A Nation Says ‘Thank you’, by the Royal British Legion

Boys Don’t Cry, by Narrative

#CoverTheProgress, by Ketchum

Endangered Syndrome, by FCB Canada

PupAid & Lucy's Law, by Belle PR

Stop Traffick, by BBDO Atlanta

Public Sector: Best Equality & Inclusion Cause Campaign

To be announced with the winners in July

Public Sector: Best Health Cause Campaign

Bleed For Life, by 23red Ltd

The Truth Project – I Will Be Heard, by MullenLowe London

You vs Train, by Pegasus

We are the NHS: Recruiting the Next Generation of Nurses, by MullenLowe London

Public Sector: Best Environmental Cause Campaign

#LoveNotLandfill, by Barley Communications

The United Nations: The People’s Seat, by Grey London with BCW

Specialist: Best Use of Celebrity and/or Influencers

Flying Start Safety Video, by British Airways

Together For Change, Tommy's, by Mindshare UK

The Channel Mum Anxiety Course, by Channel Mum

The Christmas Advert that Never Was, by Weber Shandwick

The United Nations: The People’s Seat, by Grey London with BCW

Understand Me, by OMD UK

Specialist: Best Use of Creativity

It's A Wonderful Line, by The Romans

Rang-tan: the Story of Dirty Palm Oil, by Mother London

Twinkle Twinkle Little Heart, by Golin

We are the NHS: Recruiting the Next Generation of Nurses, by MullenLowe London

Specialist: Best Use of Digital/Social Media

Endangered Syndrome, by FCB Canada

#LetMeTalk, by Iris

Levi's Use Your Vote, by FCB West

The Christmas Advert that Never Was, by Weber Shandwick

Together For Change, Tommy's, by Mindshare UK

#StopItComingHome, by Stack

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