What is it?
Sightsavers, the charity that works in developing countries to prevent blindness and promote equal rights for people with disabilities, is asking the public to upload their photographs to a mosaic on its website as part of its Put Us In The Picture campaign.
What is the message?
The charity is calling for policy-makers from the three main UK political parties to commit to disability-inclusive international development policies before the next general election. Sightsavers says that, by contributing their images, people will show politicians that they think excluding people with disabilities is unfair. The more people that contribute, the stronger the message will be – so the charity is hoping to fill the mosaic several times over.
Why is the charity doing it now?
Kate McCoy, social media manager at Sightsavers, says there are some "very positive discussions" happening around disability and development at the moment, and the charity is keen to seize the moment to ensure a positive outcome.
Why did it choose a photo mosaic?
McCoy says the charity wanted people to "immediately connect with a relatively complex issue" and for their participation to have a visible impact.
Third Sector verdict
Asking people to participate in the campaign by uploading their photograph is a good way to gain attention, and has much more of an impact than asking them to sign a petition, for example. Displaying the images on the website is also a good way to make people feel that their support has been recognised and will make them want to share it through social media.