CAF said it was not yet able to estimate the total given to charities on 1 December, but the early signs indicated a significant increase on the 2014 total, when Giving Tuesday was held for the first time in the UK.
According to CAF, the credit and debit card provider Visa Europe said the number of donations made on its cards was up by 35 per cent on last year, and more than £6,250 was donated every minute on Visa cards in the UK. Extrapolated over the full 24 hours, this would equal £9m.
The online fundraising platform JustGiving raised £1.25m, a 46 per cent increase on last year’s total. And the fundraising and donations platform Virgin Money Giving said donations rose by 50 per cent compared with 2014.
Blackbaud’s online fundraising platform everydayhero reported a 54.8 per cent increase in donations compared with last year.
The charity and community group membership network Localgiving said £36,448 was raised through its #GiveMe5 campaign. This was 581 per cent more than a normal day’s revenue and equated to 3,352 donations – 10 times the usual daily amount.
Giving Tuesday was mentioned more than 100,000 times on Twitter in the UK, three times the number from last year, and 652,000 times globally, according to CAF.
Giving Tuesday started in the US in 2012 to encourage the public and businesses to do something charitable on the Tuesday after Thanksgiving, and as an antidote to the consumerism of Black Friday, according to CAF.
It has since spread to 13 countries in six continents, and was introduced to the UK by CAF last year.
More than 1,400 charities and businesses have partnered with Giving Tuesday this year, with numerous high-profile politicians and celebrities also voicing support, said CAF.
Kim Roberts, campaign manager for Giving Tuesday at CAF, said support for the event was amazing and CAF was looking forward to it growing next year.