The Institute of Fundraising has launched a single Code of Fundraising Practice to replace its 28 "long and repetitive" original codes.
The new code, published today on the institute’s website, covers about 40 pages, with links to supporting guidance, compared with the 440 pages in total of the previous codes.
The code is built around the key principles of self-regulation – legal, open, honest and respectful – according to the IoF.
It said that the codes had been consolidated and clarified where necessary but not changed.
Launching the code, Stephen Pidgeon, chair of the IoF standards committee, which led the development of the new code, said: "I’m immensely proud that after a year of consultation and hard work we have reduced the 28 original codes of fundraising practice to one.
"Every word of the new code is now a professional requirement if you are an IoF member.
"Working in our sector is a privilege, but it also has obligations. Contributing fully to our sector – particularly the public’s view of it – is essential."
Pidgeon said the new code would continue to evolve to keep up with changes and innovations in fundraising. The code is backed up by further guidance, which contains supplementary good practice information on different fundraising techniques.
Nick Hurd, the Minister for Civil Society, said the new code was much clearer and simpler, while remaining authoritative, and an important step forward in self-regulation.
"Fundraising is the lifeblood of charitable work and an important way in which people can make a real difference to the thing they care about most," he said. "The rules surrounding fundraising must therefore be responsive to the needs of charities and maintain the trust of the public."
The new code emerged after the bodies involved in self-regulation clarified their roles in response to Lord Hodgson’s Review of the Charities Act 2006.
The IoF is the single code-setter for fundraisers. The Fundraising Standards Board is the public-facing regulatory body and point of contact for complaints. It regulates against the standards set in the code.
Alistair McLean, chief executive of the FRSB, said: "The fundraising standards set out in the new streamlined code clearly define what can and cannot be done when raising money for charity in the UK.
"It is against these standards that the FRSB continues to regulate, and we welcome the clarifications made to guidance within, particularly around cash collections.
"Within the new code, there is a clear focus on the overarching principles that constitute good fundraising and less ambiguity and duplication from one discipline to another.
"If we are to succeed in protecting and building public trust and confidence, each and every fundraiser and fundraising organisation must commit to follow this guidance."
- Watch Peter Lewis, chief executive of the IoF, talk to Third Sector at the event: