The site will also include “ready-made opportunities” to take action and connect with like-minded people. Users can create their own profile pages on the site to promote their causes, campaigns, events and opportunities for action.
A Junction49 spokeswoman said the site – which also has backing from T-Mobile and volunteering charity v – would be more than just a “second home for an organisation’s web content”.
“It opens up another world of opportunities because it’s built around a model of discussion and exchange,” she said. “It’s somewhere they can proactively approach a new socially conscious and active audience, and is a vehicle to engage their supporters in a way that existing infrastructure doesn’t perhaps allow. Organisations can tell their stories, share advice, poll users or encounter their weird and wonderful ideas for change.”
Richard Piggin, senior communications officer at Beatbullying, an anti-bullying charity, welcomed the site. “Junction49 has the potential to allow Beatbullying to talk to our existing supporters in a unique way, while reaching out to a new audience,” he said. “The site gives charities a platform to come together and promote their offerings on one site, which will ultimately lead to more young people taking positive action in their communities and the world.”