Site Visit: 4Children

The children's charity's new website makes greater use of image and video


- This article was corrected on 15 February 2012 - see final paragraph

Organisation: 4Children
Agency: Chameleon Digital Communications
Spend: £35,000

4Children is a national charity that provides services for children, young people and families and speaks out on issues that affect them. It employs about 850 staff.


Work on the new site began in March last year. The charity decided to renew its web presence rather than merely upgrade the old site's outdated technology. The new site, which went live in November, is integrated with the charity's social media and allows visitors to follow it on Twitter without leaving the site.

Design and content

The breadth of 4Children's work meant some visitors found the old site confusing and hard to navigate. So, in addition to the usual main tabs at the top, the new home page has another set taking visitors to specific areas of the site relevant to members, parents, childcare workers, local authorities, commissioners and the media.

The site makes greater use of imagery, podcasts and video, and the home page has a slider function that rotates the main image. The charity's logo remains the same but it has a new colour palette.

Special features

The main tabs include a link to "services in your area", which takes visitors to a Google map showing where 4Children operates. The site makes it easier to look for events and publications online and pay for membership. It also contains a media digest of children-related stories. Users are invited to comment on articles throughout the site.

4children says:

"The site provides a good snapshot of who we are and what we do and is user-friendly."


Navigation: 4
Accessibility: 5
Innovation: 3
Content: 3
Total: 15 out of 20

- 4Children has said it gave Third Sector the wrong figure for the sum spent on the website. The correct amount was £45,000.

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