Site Visit: Action For Blind People

The charity wanted to develop a website which enabled the whole visual impairment community to come together

Action For Blind People
Action For Blind People

Agency: Copious

Spend: £40,000

Accessibility: WC3 AA

Action for Blind People provides help and support to blind and partially sighted people. The charity formed a partnership with the sight-loss charity, the RNIB, in April 2009.


In April 2010, Action hired the digital agency Copious, which had previously developed its Vision Hotels website, to redesign its main site to reflect the charity's new model of service delivery. This model was the result of a 12-month consultation that followed Action becoming part of the RNIB Group in April 2009. The website was relaunched in January 2010.

Design and content

Tabs at the top of the page make it simple to navigate between different sections, which each have easy-to-use menus of links to further information. The site features full details of the charity's services, information about support, advice and access to useful resources related to sight loss. The new design, which is based on Action's corporate colour of fuchsia, retains the old site's popular blogs.

Special features

Assistive technology allows site visitors to increase the font size and text colour to make it easier to read, and there is an accessible media player. Registered users receive newsletters and can access a history of the pages they have visited on the site. The Action Connect feature allows registered users to communicate with like-minded people via the site.

Action For Blind People says:

"We have always seen the site as a place for the whole visual impairment community to come together. We feel it's a resource for visually impaired people always to find something new."

Navigation: 4
Accessibility: 4
Innovation: 3
Content: 3
TOTAL: 14 out of 20

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