Site Visit: Action On Hearing Loss

The Royal National Institute for Deaf People transformed not only its name but also its image with a new website

Action On Hearing Loss
Action On Hearing Loss

Organisation: Action on Hearing Loss
Agency: Redweb
Spend: £320,000
Accessibility: WC3 AAA rating expected

Action on Hearing Loss was adopted as the new name of the Royal National Institute for Deaf People on 9 June - the day the charity celebrated its 100th birthday.


The website was overhauled as part of the new identity. Work began in June, and 3,500 stakeholders were consulted to find out what they wanted. The Bournemouth-based agency Redweb designed the site, which has a completely new content-management system.

Design and content

The charity has transformed not only its name but also its image, and this is evident from the site, which is much more clean and vibrant than before. The old site appeared to be aimed at older people; the new one should appeal to all ages. Bold cyan and magenta replace tired old blue colours; the typography is clearer and the navigation is simpler than before. All content has been rewritten.

Special features

Visitors can check their hearing and visit a map showing where the charity is operating (but the map was not working when we tried). The online shop, which turns over £1m a year, is impressive. The home page features three different images, depending on which tab is chosen. There are British Sign Language translations on key pages, and a link on the home page takes you to different accessibility options for people with various disabilities. The charity expects to gain a triple-A accessibility rating.

Action on Hearing Loss says: "The site is one of the most innovative and exciting in the third sector."


Navigation: 5
Accessibility: 4
Innovation: 4
Content: 4
Total: 17 out of 20

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