Site Visit - Diabetes UK

The site allows visitors to test for diabetes

Diabetes UK
Diabetes UK

Organisation: Diabetes UK
Agency: Various
Spend: £100,000
Accessibility: WC3 AA

Diabetes UK is the UK's largest organisation for people with diabetes. It has 160,000 members and aims to spend £6m on research in 2010.


The original site, built using Dreamweaver at the turn of the century, was difficult to search and had no dynamic functions. Fortune Cookie developed the new site in 2006, but it has been tweaked by several agencies since then. One of the main motives for redeveloping the site was to move to a content management system that allowed the charity to update its own content.

Design and content

The site has an abundance of information for diabetes sufferers and healthcare professionals. Sight problems are common with diabetes, so care was taken to make the site easy to read. The charity succeeded in this respect by choosing an uncluttered design featuring black and white and the charity's primary branding colour, magenta. However, the home page looks flat and dated. It is likely to be revamped next year.

Special features

The most striking feature is the test to work out people's likelihood of developing type 2 diabetes, which visitors can take in a couple of minutes. Almost 40,000 people have completed the assessment. There is also a link - not easily found - to a Diabetes Challenge microsite, launched last year, where people challenge themselves to raise money.

Diabetes UK says: "The site has a wealth of information for people with diabetes and their support network, as well as healthcare professionals. It also allows people to donate and shop."

Navigation: 3
Accessibility: 4
Innovation: 2
Content: 5
Total: 14 out of 20


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