Organisation: Doctors of the World UK
Agency: Blue State Digital
Doctors of the World (Medecins du Monde) is a medical aid charity that delivers more than 300 projects in more than 70 countries through 3,000 volunteers.
The charity is now repositioning itself in the UK to increase awareness, and the new website is part of the process. It says the old site was in need of an overhaul because it was dated, overloaded with content and tricky to navigate. After focus groups and research, the charity appointed Blue State Digital, which also worked on Barack Obama's presidential campaigns, to develop the new site.
Design and content
The charity began with a design that other Doctors of the World sites around the world are rolling out, in order to maintain the global image.
However, it wanted the UK website to be more focused on action, so it has ensured that everyone who visits the site is given the opportunity to engage with the charity. That meant building clear and easy-to-use mechanics for donations, volunteering, email sign-ups and social media. The site has a clean design, with lots of white space between features, and plenty of photographs to show the charity's work. It is easy to navigate, with clear signposting, and has interesting content about the charity.
The charity's content management and customer relationship management systems are interlinked, so the website can be updated quickly.
Doctors of the World says:
"We wanted the site to look great and to be easy to navigate. It will go a long way in helping us to help vulnerable people here and abroad, enabling us to spread our message that healthcare is everyone's right."
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