Lifelites helps children and young people with life-threatening, life-limiting and disabling conditions by giving specialist technology to children's hospices across the UK and Ireland. The charity was shifting from a trust-centred income stream to a more events-focused fundraising mix, and it felt that its website had become outdated. The new site is intended to bring supporters closer to the charity and attract new ones.
The charity discussed the look and content of the website with its trustees and supporters before briefing the agency, Thinkology. Lifelites wanted to integrate the way it communicates with its supporters and make it easier for them to get involved.
Design and content
The website is colourful and has a playful, image-led design that makes it welcoming. It is uncluttered and it is easy to find information. The site has an interactive banner, a drop-down menu next to the logo and a large donate button. The menu offers an option to select the hospices that Lifelites works with, and there's a Twitter feed included, as well as buttons to share the website on various social media.
Visitors can look up their own postcodes in order to find the nearest hospices to them. The charity is working on a feature that will allow donors to make specific donations - for example, someone could donate money to purchase an iPad for a specific hospice.
Lifelites says: "We are very happy that the website is so colourful. It represents what we stand for as a charity and we hope it looks appealing to our supporters."
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